More than 16,000 fans for speed skater Sven Kramer

Den Bosch, 19 November – Top speed skater Sven Kramer acquires ever more fans. After two ISU World Cup competitions, the best skater in the Netherlands already has more than 16,000 registered Sven fans.

To date, Kramer has skated a 5,000-metre race 31 times, which he won this weekend in Thialf for the 30th time. Next weekend, Sven Kramer can put himself forward for the 10-kilometre race in Vancouver next year.

Essent recently started the skating campaign Svenergy, through which it is linking up with the sport that it has already sponsored for many years. 'We are now starting a campaign where we allow customers and skating enthusiasts to join in with Sven's success', said Stephan Trimbosch, Essent's Marketing Manager. 'We are of the opinion that it is special that Sven Kramer has given his assistance and hope that he will acquire a huge number of fans, who will encourage him in the run-up to and during Vancouver 2010.'

About the campaign

The campaign, which started on 30 October, will be running until March 2010. During the campaign, fans will be kept up-to-date on Sven Kramer's skating exploits through the website www.svenergy.nl. Anyone registering as a fan will automatically be in with a chance of winning prizes, such as a VIP trip to Vancouver or access to the Sven fan days with tickets to the final of the Essent ISU World Cup.

Furthermore, all Sven fans that are customers of Essent can request a free Svenergy pack filled with all kinds of fan goodies so you can really give Sven your encouragement. In addition to this, fans that become Essent customers will receive a € 50 discount for every gold medal Sven picks up in Vancouver! Sven aims to qualify for no less than 4 distances: the 1,500, the 5,000, the 10,000 metres and the team pursuit, which could lead to a maximum discount of € 200.

Published: 19 November 2009